In 2016 YouTube’s biggest stars came together to raise money for vital cancer research as part of ‘Stand Up To Cancer with YouTube’. 1,000 hours of YouTuber challenges and prize draws raised nearly £200,000 for Stand Up To Cancer with #StandUpwithYT trending number 1 in the UK.

Zoella, Alfie Deyes, Dan and Phil, Caspar Lee, Joe Sugg, Oli White, Louise Sprinkle of Glitter, Marcus Butler, Ali A, Pixiwoo, Spencer FC, Sorted Food, Jim Chapman, Niki and Sammy and many more got creative in their fundraising efforts to inspire their millions of subscribers and fans to help beat cancer.

The final four hours of 1,000 hours of fundraising was live-streamed from YouTube’s London HQ. Creators took on celebrities including The Vamps, Conor Maynard, Kimberly Wyatt and Diversity for all sorts of hilarious challenges, and exclusive performances from Aston Merrygold, Rag N Bone Man, The Beach, Diversity, Tor Miller and Una Healy topped off the fun-packed event.

Big Brother UK’s award winning digital strategy creates excitement and buzz around the series with a full 360 digital and social media campaign which runs pre-launch, throughout transmission and post-series. In 2016, the digital campaign generated 56M social video views and Big Brother was the most tweeted about TV show of the year.

The digital strategy is delivered across all Big Brother social channels: Facebook, Twitter, Snapchat and Instagram and activity includes housemate teaser videos, Twitter moments, Facebook Live, Snapchat takeover and iOS stickers.

The Hunted UK digital campaign expands the ‘Hunted’ world across social media through a non-traditional ‘scripted’ campaign. Running across Twitter, Facebook and Instagram, the Hunted UK social channels interact directly with fans of the show through the voice of an anonymous hunter, who goads viewers by showing them just how much they share about themselves online.