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New scripted comedy company Shiny Button productions launches


Shiny Button is a brand new independent scripted comedy production company founded by Andy Brereton, James De frond and Tom Davis, the award-winning team behind the hit BBC Three series, Murder in Successville.

Shiny Button, will work as an independent label within Tiger Aspect Productions and will form part of Endemol Shine UK. The company will develop and produce original, entertaining content across both television and feature films.

Shiny Button will collaborate with both emerging and established comedic talent in the UK and the US, seeking the best partners for their own material as well as producing third party content.

The first project to be developed and produced by the company is Action Team, a new six-part comedy series commissioned by ITV2. Action Team is a spoof spy action thriller series following the exploits of a top-secret team of special agents working for the British government and charged with saving the world.

Brereton, De Frond and Davis said: “Working together we have found something very special with Murder in Successville and we want to take our unique brand of comedy further to develop funny programmes and films and stuff.”

Richard Johnston, CEO Endemol Shine UK said: “Andy, James and Tom are a unique creative force brimming with ideas so I am thrilled to be launching their label within Endemol Shine UK. They have proved that their collaboration brings something totally original to the TV landscape and I look forward to seeing their work on screens of all sizes very soon.”

Andy Brereton

Andy Brereton began his career developing, producing and exec-producing shows for the BBC, 12 Yard Productions and TalkbackTHAMES. Including The Weakest Link, Coach Trip and Take Me Out. In 2012, Brereton joined Tiger Aspect Productions as Head of Comedy Entertainment, where he created and executive produced shows such as Drunk History (Comedy Central) and Crackanory (Dave). Whilst at Tiger Aspect, Brereton also co-created and Executive produced Murder in Successville (BBC3). Upcoming shows also include Murder on the Blackpool Express (UKTV), Action Team (ITV2) and Armchair Detectives (BBC).

James De Frond

James De Frond is an award-winning director, writer and producer. In addition to directing and collaborating with Tom Davis on all three series of Murder in Successville, De Frond has been the creative force behind a number of successful shows working alongside Leigh Francis on his sketch show Bo’ Selecta! and going on to either co-write, produce and direct on it’s various spin offs including Chamone Mo’ Fo’ Selecta!, Keith Lemons Brilliant World Tour, and A Bear’s Tail. He also developed comedienne Morgana Robinson, co- writing, producing and directing The Morgana Show and Very Important People. De Frond and Davis have co-written Action Team together for ITV2, Shiny Buttons first commission, with De Frond directing.

Tom Davis

Current BAFTA Breakthrough Brit star Tom Davis is an actor, writer and comedian who is most well known for playing D.I. Sleet in the comedy hit series, Murder in Successville, which is currently airing its third season on BBC Three. Davis’ feature film credits include Ben Wheatley’s Free Fire co-starring Sharlto Copley, Brie Larson, Cillian Murphy and Armie Hammer recently released by STUDIOCANAL in the UK, Alice Lowe’s critically acclaimed Prevenge and up and coming Paddington 2. Over the years Tom has starred in Plebs, Keith Lemon Sketch Show, and The Morgana Show. Davis will continue to be represented by Independent Talent.


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