Exclusive representation deal for youngest girl to exceed 10 million YouTube subscribers

Leading digital talent management company OP Talent (part of Endemol Shine UK) has announced the signing of 12-year-old YouTube sensation Tiana.

Tiana, who lives in Nottingham, is the youngest girl to exceed 10 million subscribers, with an incredible 11.2 million now subscribing to her main YouTube channel alone. To date, her videos have been viewed more than 4 billion times, with her most popular video with over 120 million views.

Tiana started her YouTube career when she was 7 years old and her channel showcases her big personality creating content for her fans (or her TT Squad as they are affectionately known), including product reviews, pranking her parents, playing games with friends, opening presents and competing in challenges. Her parents Nigel and Cherina regularly feature in her content with Dad Nigel overseeing the channel.

In 2018, she also launched her own range of merchandise; clothing, bags and advent calendars, which are stocked in some of the country’s biggest supermarkets. She also works professionally for companies around the world testing and endorsing products on her channel.

Liam Chivers, Managing Director of OP Talent said;

“We are delighted to welcome Tiana to OP Talent. She is a hugely talented and natural YouTuber adored by her fans all over the world. Our job is to help her to develop her channels even further and to guide her through the next exciting chapter of her career.”

Nigel Wilson, Tiana’s father said

“Tiana’s passion is creating fun content for her fans, which has grown because she truly loves what she does, so we are absolutely thrilled to have OP Talent and Liam on board to guide Tiana and us, through this next stage”.